How to Build a Mailing List Your Customers Will Want to Be On
Mailing lists are not a new thing in the business world, but that doesn’t mean they are a thing of the past. Although, if you are only using standard email methods or old-fashioned physical paper pamphlets, you may potentially be putting your business behind.
If you think of the big-name stores whose email list you may be on, there is a reason you subscribe to that service. Either through good offers or eye catching products, they make you want to click to their website and shop away.
You can be that business too, and it is much simpler than you think. All you need is a good plan and a little bit of creativity.
1. Give your customers a reason to sign up...and stay signed up
Most of the email offers I have signed up for in the past have offered a specific deal that I was interested in: a free product, free shipping, or a discount on my first purchase. People like to feel special, and giving them a deal that they can only get if they are a part of your email list is a great incentive for getting them to sign up. After that first initial “hook,” make them realize that signing up was worth it and continue giving them reason to shop online and in your store.
2. Don’t spam them
Many times when I enter a department store or shop online, I opt out of signing up for the company’s email blasts, or I send them to an email that I never use.
Back in college, when I worked in retail, many of the customers who came to the register withheld their email with some reluctance, in fear that they would be flooded with millions of emails all from one store.
To avoid this, make getting an email offer a treat rather than another message automatically thrown into the digital trash bin. Set up a schedule and post about sales or events your customers would most want to know about.
If you get messages or questions on why you don’t send out more offers, that is when you know that your subscribers value those emails and you can begin to pump out more.
3. Add a sign up form to your website
Asking people to sign up in store can be bothersome, and some employees may not want to take up the time of the customers behind them by filling out some card or having you type their information into your computer. Even if you would still like to provide that option, let them know that they can sign up online and still receive whatever offer you are promising that way.
Letting them do this on their own and in the comfort of their own home can also help you increase your online conversion rate, getting you more sales and/or web visibility.
4. Add a Call-to-Action to your Facebook
Social media is a great starting place to redirect potential new customers to your website. After you set up a sign-up form on your website, add a Call to Action button on the top of your business' Facebook that will take them there.
A Call to Action (CTA for short) is how you can quickly grab your audience’s attention and direct them to where you want them to go. Social media should never be your full business strategy, but it can be a great tool for driving your business forward.
5. Make your emails clickable
One key to a successful mailing list is to make sure that your emails invite people to click on them. Chose a subject line that makes your customer want to open the message and get in on whatever you are offering them.
Inside the email, place images and a call-to-action link that will take them directly to your website.
When creating engaging and well-designed emails, we also suggest you use a service such as Mail Chimp. This allows you to upload your contacts and lay out your email to look professional and clickable.